EMAIL DESIGN & DEVELOPMENT
Blood Sweat & Cheers is an active lifestyle digital media publication based in Brooklyn, NY. Over 500k subscribers receive an email from BSC with articles, new gear, and experiences to participate in. Their existing email template was not mobile friendly or particularly readable, so I began A/B testing, redesigning, and coding a new, responsive template that stayed true to the tone of the brand. The result was more mobile friendly, drove higher engagement, and better featured advertising partners.