#SOSIvanka was a proposed campaign for a women’s health coalition that includes Planned Parenthood, ACLU, and Demos. The goal of the campaign was to get Ivanka Trump to speak out on behalf of Planned Parenthood’s federal funding. SKDKnickerbocker approached me with a tv spot. I took the idea and ran with it—creating the branding, logo mark, digital ads, social media content, a website, and a billboard for Times Square.