THE BLACK SERIES
LAUNCH CAMPAIGN FOR NEWTON RUNNING
Newton Running released a special edition black and weatherproof version of one of our most popular models. The colorway was unique for such a colorful company and I wanted the imagery to be unique to and speak to the shoe. Since the shoe was coming as a surprise to consumers, I led with some purposely vague and mysterious imagery to tease the launch.
To launch with a more product focused look, I brought the shoes into the studio to give them a black on black luxury feel. I then tweaked the email template to align with the darker look and give the imagery cohesion.
